Being raised in L.A., you’d think Director/DP Brett Froomer was lured by film, but that’s only half true. He actually grew up in the kitchen, learning at the side of his mother, a passionate foodie who cooked with some of the best-known chefs of her time.
Drawn to the worlds of both food and imagery, by his teen years he was assisting in the studio of legendary L.A. photographer Sid Avery, where he was first exposed to the magic of tabletop. Recalling a shoot for Winchell’s, he said, “I’d never seen a glazed donut look so good.”
Inspired, Brett went on to become one of advertising’s leading photographers, and later a sought after commercial director, focusing on emotion, storytelling and lifestyle spots. But he never lost his interest in food. Now, by embracing his culinary roots and fusing it with his photographer’s eye, he’s come full circle as a new breed of tabletop and food filmmaker – one who goes beyond making things look good to creating “crave-ability.”
Brett blends his great passions – film, food, family and friends – with a focus on shooting effective, breakthrough content for clients in an environment that’s collaborative, welcoming, deeply savory and satisfying.